Here are a number of great stats: 55% of companies that blog get more website visitors and 57% of services have actually gotten a customer through a company blog site (Hubspot 2011). Taking a look at these statistics it makes sense that a small company owner can not manage to lose an opportunity like this. And the greatest part about blogging as a marketing tool is that it’s FREE! Constantly great.
Given, other social media websites provide you lots of space to tout your service, however who are you going to bank on? The first huge youtube panel website was MySpace. It is now in quick decline, losing members at a torrid speed. Twitter, YouTube and Facebook were hardly a mention a few years back and are now Social Media’s 800-pound gorillas. But what about a couple of years from now? Will they suffer the same fate as MySpace, as social networkers move on to swankier brand-new sites?
Establish your goals. Are you wanting to draw visitors to your site? Address client issues and feedback? Develop online idea leadership? Construct a brand name? While these are all valid goals, your answer should NOT be “all of the above”. Decide on one or 2 main goals and put your complete weight behind those. You’ll be more efficient if you’re focused.
If you are an MLM employer for example, offer quality resources for employees. If you own an ecommerce gardening site, deal gardening suggestions. Whatever your message, you want to make it consistent throughout the web.
However let me make one thing extremely clear- you do NOT make a 6-figure earnings on social media followers Media playing Farmville or Yoville or Craphead or any of those other video games online. These were produced by very clever marketers to draw people in who have excessive time on their hands or who are attempting to block sometime out in genuine life.
Have a consistent design & tone. People follow you for a reason, and they will return looking for more of what they at first liked. Do not disappoint them. It does not mean you must be uninteresting or recurring, just that you should offer your fans what they’ve pertained to expect of you.
Utilizing email and social media successfully needs some skill, and a lot of effort and time. Much of that effort can be automated once systems are in place. Both marketing opportunities can bring excellent results, however require patience and determination.